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A Busy Fall Season for Scouting is Here! Make Sure Your Unit Updates its BeAScout Pin Today So Families Can Find You!
Today’s parents want, and expect, to learn more about the BSA through a simple-to-use, nicely designed website. is that website. It is the first thing many prospective Scouting families see about the BSA, and it tells them what Scouting is, why it’s a good fit for their family and where they can find a pack, troop, crew or ship near them.

When moms and dads visit, they can enter their ZIP code to find all the Scout units near them. These results show up as either council-owned pins, with each representing a local council, or unit-owned, which represent nearby packs, troops or crews.
Council-owned pins give parents the council’s website or phone number. Unit-owned pins allow parents to communicate their interest directly to you- the unit leader!
This Scouting Wire post outlines the steps for updating your pin. Last year, there were more than 600,000 visits nationwide to This year, that number could be even higher.

That’s because the BSA will put some money into paid search results and boosted posts on Facebook — both directing traffic to That will ensure that prospective Scouting families come out in full force to the site this fall.
Once there, they’ll learn about Scouting, find units and access the lead form and membership application in the BSA’s new online registration system. (You can read the full article on Scouting magazine's "Bryan on Scouting" blog, as well as other fall recruiting tips in the latest issue of Scouting Wire.)